Business Collection

What Exactly is Collaborative Marketing?

Collaborative marketing is aligning your business with other businesses that target the same audience without competing and sharing in marketing and client acquisition costs.

It is the power of synergy. You can accomplish far more as a team than as an individual. The same rule applies in business and marketing. It’s cost effective, impactful and you build a network of support.

How does it works?

First we determine which businesses that you need to align with (assuming you already have established your brand position and who your target audiences are).

Then we establish how we will jointly target these audiences. Print, web, ads, tradeshows, the list is long and can be expensive, but joining with other businesses gives your business the ability to be part of things you wouldn’t normally afford.

We create the team to join with and the collaborative marketing campaign. We also show you have to test and measure what’s working and what’s not.

Understanding Marketing?

Marketing falls under 3 categories.

1. Media / Advertising Marketing
2. Educational Marketing
3. Relationship Marketing


Marketing tactics have one of two objectives:

1. To create direct sales response
2. To create brand awareness


Small businesses cannot really afford to invest in brand awareness therefore they need to ensure that each marketing tactic they take on results in direct sales response (and in the long term, building brand awareness).